Life style

Designers and Socialized Figures at Raf’s Event Net-A-Porter

By admin / September 18, 2023

When it comes to upscale fashion retailers, Net-A-Porter stands as the embodiment of elegance. This reputation extends to the brand’s events, particularly the recent cocktail party held amid the bustling atmosphere of New York Fashion Week. The choice of venue for this midday gathering, hosted by Ad Interim Yoox Net-a-Porter CEO Alison Loehnis, immediately intrigued the attendees.

The selected location was Raf’s, a European-inspired bakery discreetly nestled in NoHo. Inside, guests were treated to an interior that practically begged for Instagram posts—a bar with marbled accents, delicately scalloped miniature tabletop lamps, and a charming ambiance reminiscent of your favorite Italian hideaway—a well-kept secret shared sparingly.

The party indisputably affirmed its status as the ultimate gathering spot, attracting a robust guest list of notable individuals, many of whom have had close affiliations with the brand.

The cozy bar area quickly filled with well-known personalities, including Lucy Hale, Tiffany Haddish, Sarita Choudry, Christopher John Rogers, Wes Gordon, Fernando Garcia, Jack McCollough, Lazaro Hernandez, and more.

Every detail was meticulously attended to throughout the afternoon. As attendees, undoubtedly warmed by the day’s humidity, arrived, they were greeted by a gelato cart stationed just outside the venue, offering treats served in Net-a-Porter cones. Inside, the attention to detail extended to the aprons worn by the bartenders.

A specially curated playlist for the occasion, crafted by Rainey Qualley, filled the airwaves as guests engaged in lively conversations. “What did you think of (insert any show here)?” “How’s your freelance work going?” “New York or LA?”—the typical chatter of the fashion crowd flowed effortlessly. With a cozy lounge area inside the bakery and a neighboring street section that served as a perfect backdrop for friendly discussions, it was easy to forget that it might be time to move on to the next soirée.